Content Strategy Practice Lead
Full-time
Remote, USA
20% Travel
Are you an insightful, substantive communicator? Can you logically and passionately advocate for the importance of content as an asset that underpins customer experiences? Can you help a client discover how content drives real enterprise value? Are you comfortable leading workshops, discoveries, and assessments? You might be a very good fit.
[A] is looking for a senior [A]gent to lead the content strategy practice as part of our content intelligence team. This role is focused on the strategic use of content assets, and not on editorial or message creation.
This senior role involves leading clients’ content strategy transformations, closely working with engineering and operations peers. [A] designs and rolls out new operating models for content, serving some of the world’s largest and most future-embracing omnichannel teams.
The best candidates will have hands-on experience managing a portfolio of content assets within an enterprise that has undergone great change, preferably as a proven innovator. Can you empathize with the struggles that leaders of change experience when trying to facilitate new ways of looking at content? That empathy will become very important to serving clients. At [A], we all recognize the need to integrate aspirational vision and dogged practical discipline to achieve production delivery of solutions – whether it takes weeks, months, or years. We share the drive to build a smarter way.
[A] seeks a content strategy leader who embraces related practices.
If you are a good match, you will naturally appreciate the importance of aligning strategy into the overall content operations and engineering practices, across functions and silos. [A] clients will also benefit tremendously if you have first-hand knowledge of user experience, information architecture, web design, usability, accessibility, analytics, policy, governance, and digital development fields. The more connections you can make for clients, the better.
The [A] Content Strategy Lead will have internal responsibilities for building and leading the strategy team, and will be directly involved in sales and account strategy. Ideally, you will also be actively involved in writing articles, leading webinars, and training.
This role reports to the Head of the Content Intelligence Practice (a role currently empty), and is a peer to Engineering, Semantics, and ICX Leads. You will have direct reports, and build the practice over time.
This is a remote role that can be done from anywhere in the USA. Travel to client locations will be required (once safe to do so).
What you’ll be doing:
This role involves working closely with our clients to drive collaborative intelligent content strategy and engineering changes within transformation initiatives. You will:
- Lead the transformation of thinking about content, incorporating [A]’s Content Intelligence Framework, Content Operating Model, and other existing guideposts.
- Participate as a key peer in a very senior team working on the evolution of intelligent content within large, complex clients that often have a mix of broken legacy approaches to content, and more sophisticated modern methodologies.
- Manage the application of practical solutions
- Communicate complex process information in digestible terms for executives
- Orchestrate education and alignment of diverse stakeholders across marketing, documentation, support, training, product, and other departments
- Drive and design the documentation architecture that supports stakeholder requirements
- Drive development and structure of complex asset libraries
- Seek client value through content reuse and efficiencies within the content lifecycle
- Work with teams to drive effective alignment of strategy into practice.
- Help advocate, along with your Content Engineering peer, for structured content across systems of record including CCMS, CMS, DAM, ECM, CSP, and CEM platforms.
- Cross-functional content planning, user research, information architecture
- Build long-term, multi-phase change management initiatives
- Understand the digital marketing ecosystem and extract key trends, topics and content themes that will help engage a client’s target audience.
You may be a good match for this role if you have experience with...
- Content systems (CMS, CCMS, DAM, ECM, CSP) planning and implementation
- Content process, workflow, governance and related change management
- Understanding and helping to build bridges between the perspectives of diverse editorial, creative, technical, and system stakeholders.
- Metadata and Taxonomy expertise at enterprise level
- Content workflows including localization, globalization practices
- Knowledge organization systems (ontologies and taxonomies)
- Digital policy, standards, regulatory compliance, and governance frameworks
- Structured content and content management
- Markup and related best practices
- User research and data-backed user analysis
Cultural Fit at [A]
- You love learning, you love teaching.
- You are constantly growing your own knowledge, and helping to grow the knowledge of others.
- You enjoy wearing multiple hats and roles, and titles are not important to you.
- You do top-quality work, manage quality, and make everything you touch better.
- You are comfortable working under strict confidentiality agreements and often behind-the-scenes.
- You are self-organized and manage time and resources well.
- You are able to not only work alone, but also communicate within a team by sending updates, tracking time, and other forms of communication while you work.
What is [A]?
[A] is the Content Intelligence Service, and we work with clients to create a Content Intelligence System. The Content Intelligence System is a holistic set of people, processes, and tools that maximize content-ROI by ensuring content is coherent, self-aware, and quantum. By creating a Content Intelligence System, we increase the effectiveness and ROI of the content assets while reducing overall costs. [A] works holistically to build all aspects of a content intelligence system in partnership with clients and agencies. This includes not just the technology architecture and implementation, but enabling companies with the organizational muscles to drive content intelligence.
[A] Team Benefits
Being an [A]gent comes with its benefits. Work from anywhere. Advance your career on the leading-edge of the content and technology sciences. Earn a competitive salary, and for longtime [A]gents, participation in a profit-sharing plan. But many [A]gents find the best part of working as an [A]gent are the other [A]gents you work with and the culture at [A].
We take care of each other and we honor each other's work and contributions to the team. We work to make ourselves better and our [A] team better. We make efforts to adapt new technologies and methodologies that can help us optimize our time, and we expect you to collaborate on these efforts if you’re an expert on any of those fields. We communicate and reach out to other [A] players. We love learning. We love teaching. We write. We code. We support each other. For the right people, working at [A] feels like coming home.
What’s Your Name, Again?
Our name is easy. Just say “A.” The [A] brackets represent markup, microdata, content intelligence. The letter “[A]” represents the start, initiation, beginning of change. We are going to help change the world with intelligent content.
Learn more about [A] at simplea.com.
If this sounds like you, then write up a cover letter letting [A] know why you want to work at [A], what you do best, and what inspires you. A great cover letter will say much more than the resume (though we'd like to see that too).