Content Strategy Practice Lead

Type: Full Time

Min. Experience Experienced

Full-time

Remote, USA

20% Travel

Are you an insightful, substantive communicator? Can you logically and passionately advocate for the importance of content as an asset that underpins customer experiences? Can you help a client discover how content drives real enterprise value? Are you comfortable leading workshops, discoveries, and assessments? You might be a very good fit.

[A] is looking for a senior [A]gent to lead the content strategy practice as part of our content intelligence team. This role is focused on the strategic use of content assets, and not on editorial or message creation.

This senior role involves leading clients’ content strategy transformations, closely working with engineering and operations peers. [A] designs and rolls out new operating models for content, serving some of the world’s largest and most future-embracing omnichannel teams.

The best candidates will have hands-on experience managing a portfolio of content assets within an enterprise that has undergone great change, preferably as a proven innovator. Can you empathize with the struggles that leaders of change experience when trying to facilitate new ways of looking at content? That empathy will become very important to serving clients. At [A], we all recognize the need to integrate aspirational vision and dogged practical discipline to achieve production delivery of solutions – whether it takes weeks, months, or years. We share the drive to build a smarter way.

[A] seeks a content strategy leader who embraces related practices.

If you are a good match, you will naturally appreciate the importance of aligning strategy into the overall content operations and engineering practices, across functions and silos. [A] clients will also benefit tremendously if you have first-hand knowledge of user experience, information architecture, web design, usability, accessibility, analytics, policy, governance, and digital development fields. The more connections you can make for clients, the better.

The [A] Content Strategy Lead will have internal responsibilities for building and leading the strategy team, and will be directly involved in sales and account strategy. Ideally, you will also be actively involved in writing articles, leading webinars, and training.

This role reports to the Head of the Content Intelligence Practice (a role currently empty), and is a peer to Engineering, Semantics, and ICX Leads. You will have direct reports, and build the practice over time.

This is a remote role that can be done from anywhere in the USA. Travel to client locations will be required (once safe to do so).

What you’ll be doing:

This role involves working closely with our clients to drive collaborative intelligent content strategy and engineering changes within transformation initiatives. You will:

Lead the transformation of thinking about content, incorporating [A]’s Content Intelligence Framework, Content Operating Model, and other existing guideposts.
Participate as a key peer in a very senior team working on the evolution of intelligent content within large, complex clients that often have a mix of broken legacy approaches to content, and more sophisticated modern methodologies.
Manage the application of practical solutions
Communicate complex process information in digestible terms for executives
Orchestrate education and alignment of diverse stakeholders across marketing, documentation, support, training, product, and other departments
Drive and design the documentation architecture that supports stakeholder requirements
Drive development and structure of complex asset libraries
Seek client value through content reuse and efficiencies within the content lifecycle
Work with teams to drive effective alignment of strategy into practice.
Help advocate, along with your Content Engineering peer, for structured content across systems of record including CCMS, CMS, DAM, ECM, CSP, and CEM platforms.
Cross-functional content planning, user research, information architecture
Build long-term, multi-phase change management initiatives
Understand the digital marketing ecosystem and extract key trends, topics and content themes that will help engage a client’s target audience.

You may be a good match for this role if you have experience with...

Content systems (CMS, CCMS, DAM, ECM, CSP) planning and implementation
Content process, workflow, governance and related change management
Understanding and helping to build bridges between the perspectives of diverse editorial, creative, technical, and system stakeholders.
Metadata and Taxonomy expertise at enterprise level
Content workflows including localization, globalization practices
Knowledge organization systems (ontologies and taxonomies)
Digital policy, standards, regulatory compliance, and governance frameworks
Structured content and content management
Markup and related best practices
User research and data-backed user analysis

Cultural Fit at [A]

You love learning, you love teaching.
You are constantly growing your own knowledge, and helping to grow the knowledge of others.
You enjoy wearing multiple hats and roles, and titles are not important to you.
You do top-quality work, manage quality, and make everything you touch better.
You are comfortable working under strict confidentiality agreements and often behind-the-scenes.
You are self-organized and manage time and resources well.
You are able to not only work alone, but also communicate within a team by sending updates, tracking time, and other forms of communication while you work.

What is [A]?

[A] is the Content Intelligence Service, and we work with clients to create a Content Intelligence System. The Content Intelligence System is a holistic set of people, processes, and tools that maximize content-ROI by ensuring content is coherent, self-aware, and quantum. By creating a Content Intelligence System, we increase the effectiveness and ROI of the content assets while reducing overall costs. [A] works holistically to build all aspects of a content intelligence system in partnership with clients and agencies. This includes not just the technology architecture and implementation, but enabling companies with the organizational muscles to drive content intelligence.

[A] Team Benefits

Being an [A]gent comes with its benefits. Work from anywhere. Advance your career on the leading-edge of the content and technology sciences. Earn a competitive salary, and for longtime [A]gents, participation in a profit-sharing plan. But many [A]gents find the best part of working as an [A]gent are the other [A]gents you work with and the culture at [A].

We take care of each other and we honor each other's work and contributions to the team. We work to make ourselves better and our [A] team better. We make efforts to adapt new technologies and methodologies that can help us optimize our time, and we expect you to collaborate on these efforts if you’re an expert on any of those fields. We communicate and reach out to other [A] players. We love learning. We love teaching. We write. We code. We support each other. For the right people, working at [A] feels like coming home.

What’s Your Name, Again?

Our name is easy. Just say “A.” The [A] brackets represent markup, microdata, content intelligence. The letter “[A]” represents the start, initiation, beginning of change. We are going to help change the world with intelligent content.

Learn more about [A] at simplea.com.

If this sounds like you, then write up a cover letter letting [A] know why you want to work at [A], what you do best, and what inspires you. A great cover letter will say much more than the resume (though we'd like to see that too).

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Are you looking to work full-time or part-time? (If this application is associated with a full-time role, the role is full-time. However, sometimes we do have opportunity for part-time work, in addition to those roles.)*

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Are you able to travel? (Not all roles require travel.)*

[A] is fully distributed across seven time zones, and requires all [A]gents to be available for meetings and collaboration between 8:30 AM and 5:30 PM Central time. Does this work for you?*

Reading the description, why do you think you may be a good fit for this role?*

What are your compensation expectations for this role? (Please be specific in USD yearly salary).*

At [A] we have a deep commitment to diversity. It reflects in that [A]gents have a wide variety of ethnicities, socio-economic backgrounds, physical geographies, religious affiliations, sexual orientations, gender identities, political associations, physical abilities, and all manner of ways of thinking about the world, the universe, and our role in it.

However, there's a lot of ways in which we're the same. We're all learners and teachers, all committed to growth for ourselves, each other and [A] as a whole. Many of us are introverts at some level, and we're all comfortable working from home offices. All at [A] are smart people with good hearts, and better in our diversity.

If you join us at [A], do you agree to embrace our diversity statement?*

This role utilizes a paid traction project as the final step of the interview process.

[A] utilizes such test, or traction, projects to not only assess skills, but more importantly to assess if there is a mutual cultural fit. This also gives you insight into [A] “behind the scenes” and helps you determine if [A] is the right place for you. Traction projects are also an excellent time to onboard with [A] tools, and learn key concepts that may be new, to see if the systems and the content at [A] all fits your style.

[A] customizes each test project to the individual candidate as well as to client and internal needs at [A]. The work you will be doing on the test project will produce important and valuable deliverables and contains areas that may be involved in your [A] position. As mentioned, this is a paid project meant to be completed in your "free" time.

If you progress through our process, would you be willing to participate in a traction project?*

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